It’s the most wonderful time of the year. That’s right… March Madness. And the madness has not disappointed this year. And like all major sporting events, it has overtaken social media. Not only does Snapchat have over 30 “our stories,” including trash talking stories and craziest moment stories, but there was a geofilter at all 64 schools involved in the tournament.
There are even ways to improve your bracket predictions with social analytics. Even though there is a 1 in 9,223,372,036,854,775,808 chance of having a perfect bracket, it’s still fun to fill one out every year, even if you aren’t that into basketball. So how can the analytics help? You can search the most talked about teams on social media, and chances are if they are most talked about, they are favored to win. That’s why, not surprisingly, the top 4 seeds were most talked about, so they would be your safest chance of having a successful bracket. The analytics can also help you pick your Cinderella story, searching for which of the low seeds has the most mentions. While it may not be super accurate, for those who don’t know what a turnover is or how many fouls each player is allowed per game, it’s probably a safer bet than choosing based off who has the cutest mascot.
All this technical stuff aside, the best part about March Madness in social media is the tweets. It’s called madness for a reason, and one of the craziest upsets in the tournament so far was Villanova losing to Wisconsin. When that happened, USAToday tweeted that Duke’s path to the Final Four was much easier now, only to be shocked again when Duke fell to South Carolina. South Carolina’s tweet responding to the USAToday article was legendary, just tweeting “Oops.” Another funny tweet was in regards to that same Duke loss, incorporating all of the Grayson Allen drama from this year, as well as the running joke that Allen looks like politician Ted Cruz. The tweet states “They thought they’d ‘Cruz’ to the Sweet 16, but in the end, it’s Grayson Allen and Duke that gets ‘tripped’ up.” Though Allen made himself an easy target after the multiple tantrums he threw this season, with any upset there are going to be great tweets to accompany it. That’s why, even though it is great by itself, March Madness is so much better with social media.